Referral partnerships
When you open an account or get funded through certain links on this site, the provider may pay us a referral fee. Products with such a relationship are marked "Partner" wherever they appear. That label is the only difference; rankings, ratings and the words in each review are produced the same way for every product.
What we do not do
We do not accept payment for placement, ratings or reviews. We do not sell your information to lenders. If you use our qualification tool, you choose which providers, if any, to share your details with.
Ownership
Loanistry is a Trulli company, owned by Trulli Holdings LLC, which operates a business funding marketplace. When you submit an application on Loanistry, it goes to Trulli's marketplace to be matched with lending partners, you continue in a funding portal run by Trulli, and Loanistry or Trulli may be paid by a lender when a business we refer is funded. Trulli's ownership does not change how we rate products: lenders inside and outside Trulli's marketplace are reviewed on the same rubric. Our qualify questions run in your browser and are not sent anywhere; nothing you enter is shared until you submit the application.
Why this model
Referral fees let the site stay free to read. We would rather be paid by many providers when a reader finds the right fit than by one provider to steer readers toward it.